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Copy of Senior Analyst, Customer Analytics

Company: Dentsu Aegis Network
Location: Virginia
Posted on: June 9, 2021

Job Description:

Job Description

LOCATION: ANY MERKLE OFFICE NATIONWIDE

Senior Associate, Customer Analytics

Senior Associate will support the audience segmentation, audience analytics and testing strategy and campaign execution. He/she will lead in-console reporting and analysis that's aligned with brand KPIs and will be challenged with analyzing relational database and transactional information to support a variety of marketing initiatives and performance analysis.

The role will revolve around the application of analytic techniques to drive and enhance the client's marketing performance across their multi-brand portfolio. To succeed in this role, the senior analyst is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.

Responsibilities:

Strategy & Analytics Development

  • Support the implementation and audience development of data management platforms (CDP's)
  • Conduct CDP audience management for paid and owned media, cross-channel customer engagement, testing and measurement
  • Conduct analyses using different data sources to develop audience-based testing
  • Execute a wide variety of analytics projects including predictive modeling, customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
  • Extract and process large quantities of data from data warehouses and other data marts in support of assignments
  • Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
  • Data mining and analysis, including the ability to independently QA database information and analytics outputs and drive platform enhancements via communication and requirements documentation for technology teams
  • Build predictive models to drive customer acquisition and retention
  • Turn complex data into practical and actionable marketing insights
  • Develop test designs to support one-time and longitudinal test plans
  • Support development of efficient and accurate project management plans for project delivery

Client Management

  • Work with diverse client roles with guidance from an engagement lead
  • Often working as part of a multi-disciplinary team within Merkle and on the client-side support and ensure success in the deployment and usage of clients' technology investment

Keywords: Dentsu Aegis Network, Duluth , Copy of Senior Analyst, Customer Analytics, Other , Virginia, Minnesota

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