Digital Marketing Account Executive
Posted on: January 17, 2022
Spectrum Reach () grows businesses of all sizes with custom,
multiscreen advertising solutions, backed by the power of TV, data,
innovation, community experts, and unforgettable creative.
Manager, Advanced Advertising Sales - Ad Sales (Digital)
Spectrum Reach is looking for a dynamic Manager, Advanced
Advertising Sales to inspire and drive Digital revenue in our
Appleton, Wisconsin media market.
WHAT YOU 'LL DO -
The Advanced Advertising Manager will be responsible for business
development and driving sales for Local digital business and
Advanced Advertising campaigns. They will serve as the Digital
Sales Champion. Will develop and manage strategy as well as, the
go-to-market plan for Digital solutions within the local market.
Assists with prospecting strategies in partnership with Local Sales
Managers and Account Executives. Supports LSM 's and AE 's by
attending sales presentations and assisting in Advanced Advertising
sales proposals. They will work with market managers and Account
Executives to identify key accounts and growth categories for
The Manager, Advanced Advertising serves as a Digital Sales
Champion developing and driving revenue growth for Digital and
Advanced Advertising media sales.
Responsible for driving Digital revenue across Local and Regional
sales teams and developing new business opportunities.
Products and platforms sold include but are not limited to
OTT/Streaming, VOD, Search, Online Video and Display.
Serve as an expert on the state of Digital Media and Advanced
Advertising concepts. Will follow trends, emerging technology,
competitive landscape, etc. and communicate complex topics to the
Provide marketplace, customer feedback and requirements on emerging
Digital and Advanced Advertising trends to Product, Sales Planning,
Production, Operations, Marketing, and Account Planning. Must be
able to articulate challenges and be proactive about recommending
solutions with the purpose of driving sales.
Assist in campaign management and execution of existing campaigns
in coordination with planning and operations teams. Provide insight
into future needs.
WHO WE ARE -
Spectrum Reach is the advertising sales division of Charter,
offering custom solutions for advertisers through national cable
networks, internet advertising, mobile marketing and events
supported by marketing, research and award-winning creative
services teams. Spectrum Reach applies insightful research to
understand consumer behavior and build targeted, multi-screen media
plans personalized for each customer. From traditional commercial
advertising to exciting new possibilities in interactive media,
Spectrum Reach brings advertisers effective, efficient ways to
reach their audiences and generate enthusuam with their customers.
You can learn more about us at .
WE 'RE LOOKING FOR -
This position requires the ability to interact professionally with
various groups and organizations.
Must be able to develop a strong knowledge base of products,
features, and services and understand how our customers use
Willing to travel frequently, based on client needs
Digital Sales experience required, traditional and television media
sales experience a plus
Must be organized with the ability to handle multiple projects
simultaneously. Must be able to prioritize and complete specifics
Must develop strong relationships with buyers, divisional staff,
operations, and agencies.
Bachelor 's degree in marketing or related field, or equivalent
combination of education and work experience.
Related Work Experience
Leadership experience (2 + yrs)
Proven track record of business development (2 + yrs)
Digital or Advanced Advertising Sales Experience (2 + yrs)
Expertise in advanced advertising, data-driven media, programmatic
media and digital advertising (2+ yrs)
Driving is a requirement for this position. Must possess and
maintain a valid Driver 's License and safe driving record SAS235
Keywords: SPECTRUM, Duluth , Digital Marketing Account Executive, Advertising , Duluth, Minnesota
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